“The goal of the graphics is to reference the typography found on sports jerseys.

The task was to design graphics for the television series "Kentän Laidalla". This included title sequences as well as graphics appearing within the series, such as fictional website designs. The television series is produced by Långfilm Production.

At the beginning of the project, I observed the themes surrounding the series, aiming to communicate elements related to football through the graphics. I drew inspiration from the text seen on the back of football jerseys, where the player's name is displayed. For the opening graphics, I designed them to resemble the typography found on player jerseys, creating a sort of "player emblem" for the series. The closing graphics were made bold and powerful to encapsulate the athleticism of football, alongside clarity and easy readability.

The television series is available for viewing on Yle Areena and contains multiple graphics.

NOTE: The football team emblem (yellow Aura United) shown in the image is not created by Olivia Leino.

Edellinen
Edellinen

Layout design

Seuraava
Seuraava

Infography