As a graphic designer, I specialize in visual identity, brand development, and illustration. I act as a versatile and reliable partner in maintaining a brand's visual identity, designing and creating recognizable and bold visuals. I use creativity across various mediums, combining digital platforms with traditional art methods or hardware store parts, which adds a unique and intriguing dimension to the final result. In addition to my artistic work, I have a strong understanding of business and user-centered design, providing an excellent foundation for working within budgets while meeting the client's goals and end-user needs. My focus is always on customer and user-centricity, environmental friendliness, responsibility, and sustainable development. In addition, I boldly conceptualize new and wild solutions for clients' various situations, offering them new and inspiring perspectives.

In illustrations, I specialize in narrative storytelling, combining strong colors, a viewer-centric approach, and cinematic storytelling. In my style, I blend different tools, breaking the surface uniformity and keeping the texture alive. Illustrating allows me to translate various issues into visual form, yet bringing a cheerful, empathetic, and easily approachable perspective. I create illustrations on demand for clients' various purposes, including articles, books, publications, media, textiles, brand communication, advertising, and products - you name it.

I have worked in the industry for four years, on various projects, as a freelancer, and in advertising agencies. Some of my previous clients and collaborations include Gutsy Studio, Fazer, Finnish Design Academy, Långfilm Productions, Kouvolan Lakritsi, HUS, and many others. (NOTE: Please contact me if you want to see the references from the advertising agency! Unfortunately, I cannot share them on my website).