visual identity and brand development for
milena pauliina (2024)
Design a visual identity, website, and brand materials for knitwear designer Milena Pauliina.
The project was carried out in spring 2024 and launched on March 13, 2024.
Project Objective:
Clarify the client's visual communication and create a cohesive identity that stands out from competitors and supports the designer's work. The goal was to reflect the knitwear designer's personality, be bold and playful, while also conveying professionalism and the company's values, such as slow fashion. Additionally, the aim was to create a brand that is easy for the client to use and adapt, ensuring consistency and usability beyond the initial design phase. Considering the target audience was a significant part of the design process to ensure the brand’s success and resonance with customers.
Due to copyright reasons, the content has been removed from the base of the knitting instructions. The final instructions can be purchased from Milena Pauliina’s website. All the product photograph is by Milena Pauliina.
Project Components:
Logo Design: Created a logo with multiple color variations and applications.
Color Palette: Developed color pairs for digital platforms and print products.
Typography: Selected typography that supports the brand’s visual identity.
Graphic Elements: Created a cohesive visual language with graphic elements.
Brandbook: Documented the rules and guidelines for consistent use of the visual identity.
Website Layout and User Experience Design: Designed the website’s interface and the user experience for the online store and purchase process.
Pattern Template Design: Designed and produced the layout for the sellable knitting patterns. During the layout design of the knitting instructions, I conceptualized and implemented the layout in a user-oriented manner, making it even easier to use.
Invoice Design: Created a visually cohesive invoice template.
What People Are Saying
“Great UI/UX design,
very easy to
navigate!”
— Users’ feedback
“Love it!! Super cute and super YOU which is what we’re here for <3”
— Users’ feedback
Result:
The client was very satisfied with both the outcome and the collaboration. The process progressed smoothly, with direct and open communication. The result is a visual identity and website that reflect knitwear designer Milena Pauliina’s personality and professionalism. This bold and playful identity helps differentiate from competitors and provides long-term and versatile support for the client’s brand and business.
If you want to know more about this project or other works, feel free to contact me!
Mockups: minimalmockups.com